Sorry ...

Just not a challenge anymore.

Guardian v. Weekly: Peeling the Appeal

In the aftermath of its humiliating loss to the Guardian in California Superior Court, SF Weekly has made it clear that it will appeal the decision. And it's announced these intentions in the only way New Times Village Voice Media knows how: loudly and inaccurately. We asked our legal counsel, a non-partner track junior associate at AltWeeklyDeathWatch LLP, to parse the Weekly's two-fisted press release (er, "blog post"), written by Men's Wearhouse clotheshorse Andy Van De Voorde.

[I]f the Guardian's rhetoric occasionally appeared to have been piped in from the politburo, many of those arguments were actually within the letter of the California law.

"Politburo"? Putting out a superior product to win all the business in the area and profit = capitalism. Intentionally selling your product at such a low rate so that your rivals go out of business = unfair practices (also known as predatory pricing). The law exists because large firms with cash reserves could maintain a monopoly over a given area by selectively undercutting any competition until the competition was effectively destroyed, and monopolies are undesirable. Or at least that's the theory ... comrade.

Anyway, this might be a sound economic theory, it might not be. But short of getting a judge to go batshit and completely overturn existing law, it's still the law. So VVM had better come up with a decent grounds for appeal here.

First up: the law is ... old?

The Weekly immediately announced it would appeal the verdict and issued a statement noting that the Depression-era California predatory pricing law under which the suit was filed makes a mockery of prevailing federal court standards.

"Depression-era"? And that makes it ... not real law somehow? Because it was written before people knew how awesome VVM was -- before people understood money and newspapers and stuff? I'm sure the Weekly likewise objects to the Depression-era minimum wage laws and the Depression-era securities laws. Crap, are my bank deposits safe? They're insured by the Depression-era FDIC!

Breaking: man convicted of murder under Hammurabi-era law.

Anyway, they've got a strong argument here, as this case was filed in federal court, and subject to "prevailing federal court standards." Wait a minute ...

/checks notes
/reads filings
/consults abacus

According to my diligent research, this case is in state court. Breaking: Village Voice Media is unaware of the principle of federalism. Which is understandable, since it's a Revolutionary War-era doctrine.

The newspapermen noted that the U.S. Supreme Court in 1993 ruled that sales-below-cost statutes simply don't apply to highly competitive marketplaces.

Uh, you mean Brooke Group Ltd. v. Brown & Williamson Tobacco Corp., 509 U.S. 209 (1993)? The case that ruled on predatory pricing under the federal Sherman Act? What a great case to cite in this context! "The mere fact that the Unfair Practices Act proscribes conduct that might, according to some federal courts, be permitted under federal law is insufficient to demonstrate that the Unfair Practices Act is preempted by the Sherman Act." Turnbull & Turnbull v. ARA Transportation, 219 Cal.App.3d 811, 825 (1990). Oh. That Supreme Court case means nothing here. Well then.

Next up: the jury instructions were a big pile of crazy.

In fact, the law is written so strongly in favor of plaintiffs that the jury in the Weekly's case received a jury instruction that was tantamount to declaring the Weekly's guilt before deliberations even began.

Nice try, but this is actually known as "burden-shifting", not "guilt-declaring" -- that's what "presumed" and "may be overcome" (see below) mean. For the same reason that an instruction to a jury that a criminal defendant is "presumed innocent" does not somehow "declare the criminal's innocence before deliberations even begin," the court's instruction here just outlines which party has to provide evidence at what point in the case. The Guardian met its burden by demonstrating the below cost sales and the injury, and therefore the burden was shifted to the Weekly to prove a benign intent. This ain't exactly a conspiracy.

"If you find that any defendant sold advertising space below cost and any below costs sale(s) injured the Bay Guardian as a competitor, it is presumed that defendant's purpose was to injure competitors or destroy competition," read Instruction No. 21. The instruction goes on to say that the presumption of guilt 'may be overcome by other evidence.'"

Yup. "Under section 17071, proof of one or more acts of selling or giving away any article or product below cost or at discriminatory prices, together with proof of the injurious effect of such acts, is presumptive evidence of the purpose or intent to injure competitors or destroy competition." Fisherman's Wharf Bay Cruise Corp. v. Superior Court, 114 Cal. App. 4th 309, 321 (2003). That's the law. The judge applied the law as it was written. God, even Tom DeLay and the entire Justice Sunday convention couldn't find a problem here. Then again, this case is First Season of American Idol-era law.

That language essentially requires the Weekly to prove a negative.

Nope, it actually requires the Weekly to prove that it had a decent reason to do what it did. Which means that the Weekly had to prove that it had any reason on earth except for an intent to destroy the Guardian. An intent to curry favor with advertisers, an intent to defraud VVM investors, an intent to see exactly how much money it could piss away until VVM employees were forced by budget cutbacks to write with only one fist instead of two ...

The verdict came despite the fact that the Guardian produced no direct evidence of a predatory pricing conspiracy aimed at harming the Guardian and called not a single advertiser to the stand to testify on its behalf.

This is true, and this is also irrelevant. They didn't have to provide direct evidence under California law (they presented enough evidence to create a rebuttable presumption of intent), and they wouldn't have to call a single advertiser to the stand if they could prove the below-cost pricing scheme some other way. As legal arguments go, this is a good description of court proceedings.

[The Unfair Practices Act is] the equivalent of an open invitation for plaintiffs to roll the dice.

This accurately describes all litigation anywhere, ever. It manages to be both condescending, pathetically stupid, and completely devoid of anything that would help the reader understand the issues at hand. It is beautiful.

In their statement issued after the verdict, Lacey and Larkin affirmed their strong belief that VVM will prevail on appeal.

I suppose we could just describe their chances on appeal as a "roll of the dice" and be done with it. But let's see if we can't do them one better and actually explain the issues at hand (like a newspaper would!). As the "it's old!" and "it's crazy!" defenses (see supra) are unlikely to get anywhere, they'll have to challenge the jury's conclusions. There are three elements to the Unfair Practices Act: 1) below cost sales, 2) injury to the Guardian, and 3) intent to destroy (with #3 being presumed if the Weekly can't prove otherwise). Challenging a jury's determinations will be difficult, as if "the trial court's resolution of the factual issue is supported by substantial evidence, it must be affirmed." Winograd v. American Broadcasting Co., 68 Cal. App. 4th 624, 632 (1998).

The finding of below cost sales is a factual issue, as "the issue of cost as one which must be determined by the trier of fact." Pan Asia Venture Capital Corp. v. Hearst Corp., 74 Cal. App. 4th 424, 433 (1999). It's therefore governed by the substantial evidence rule, which in practice is a fairly high standard of deference to the trial court, and therefore pretty hard for an appellant to overcome.

Injury is probably the most difficult element for the Guardian -- if the appeals court wants to overturn this, here's your weak link. There are any number of reasons beside the underpricing of ads that could have caused hardship to the Guardian: the internet, the decline in print media generally, the Weekly's unwavering devotion to putting great boobs journalism on its cover ... all of these could have been "intervening causes" in the Guardian's financial situation. This, naturally, has nothing to do with the fact that "the Guardian made a profit last year and continues to have a higher circulation than the Weekly," the Weekly's apparent rebuttal to this element (a paper could, of course, be profitable and have a high circulation AND be damaged). God, even when the Weekly finds their best path to victory, they're so clumsy they muck it up with irrelevant facts and unearned sarcasm.

You know what? Maybe they are stupid enough to run their business at a loss without intending to. Maybe they were thick enough to act in a way that injured the Guardian without actually meaning to.

There you are. That's the Weekly's best defense on appeal. "You can't prove we're not this dumb."

Going Down?

From SFBG blog: "As the various parts of the verdict were read, and it became obvious that the Weekly and VVM were liable for significant damages, Lacey could be heard mumbling 'shit' over and over again."

Alt-Weekly Death Watch would like to extend condolences to the New Times Village Voice Media, and alert readers to our forthcoming coverage of this legal contest.

Also, to whet the appetite: David Downs on SF Weekly's editorial policy. (Scroll down.)

"We Intend Now to Break the Silence and Resist."

"The two of us live here, our kids go to school here, and we begin every day confronting the issues of journalism here."

(From "Breathtaking Work of Staggering Self-Congratulation Abuse of the Constitution," Phoenix New Times.)

Fear and Loafing

Somebody wake up Ben Bagdikian. Comes now word that Creative Loafing Inc., owner of eponymous alt-weeklies in Atlanta, Tampa, Sarasota and Charlotte, has added Washington City Paper and the Chicago Reader to its quiver. We confess to only a passing acquaintance with the Creative Loafing papers, though we've always regarded them as a sort of backwoods cousin to New Times Village Voice Media, Randy Quaid to VVM's Chevy Chase. Now they appear to be traveling upmarket. We'll spare you the standard handwringing and garment-rending over media consolidation, but we would like to offer one plea to the Chicago Reader's new Loafer overlords: Don't fuck with the Straight Dope.

Also: Don't forget to add your Andy Van De Voorde description to the pile below!

Who's the Man?

"He looks like a Holocaust survivor in a Men's Wearhouse suit." -- Current New Times VVM employee

Friends! As most New Times VVM team members know, there exists a mover and shaker within the company who inspires fear and offends fashion senses wherever he slithers. His name: Andy Van De Voorde (hereafter known as, "VDeV"). A shadow dweller, he is the New Times VVM hatchet man who fires staffers across the land without notice or explanation, tweaking the organization (well, such as it is) to ensure its readership receives only the best journalism, week in, week out (i.e. stories about dicks).

But, as we learned recently, not all New Times VVM scribes are savvy enough to understand their employer's canny style of management. More to the point: Few staffers, we realized, would be able to recognize VDeV even if he molted on their keyboard. And thus, in the spirit of helping others, we hereby announce a new little endeavor: Those of you in the know, would you kindly leave in the comments section -- anonymously, if you choose -- your best description of Mr. VDeV, just like the one above? Using the descriptions, we will enlist the services of a sketch artist to render the visage of VDeV, so that future generations of VVM employees will recognize the embodiment of cold death before he arrives with their walking papers. You can also probably poop on the drawing if you like. Let's have some fun!

Should Old Acquaintance Be Forgot ...

Our vigilant interest in New Times Village Voice Media has taught us many important lessons (when in doubt, think with your dick, for instance), and this week we once again learn that in one's pursuit of that heady, chode-scented brew of sod and sweat ( ahem), one is never exempt from the swift steel of the guillotine. We can only imagine that the human resources department of New Times Village Voice Media is a busy, busy place.

LA Observed reports on the departure of Kate Sullivan (her blog is here, but she didn't grant us permission to read it -- don't tell her we sent you). She is being replaced by Randall Roberts of the highly-esteemed Riverfront Times, who proves he's a dutiful soldier in New Times' Village Voice Media's assault on language by saying, "My plan all along was to be in LA. Getting the job was the icing." (His inscrutable blog is here.) The analogy brings to mind that timeless chestnut from web-guru-cum-music-writer Bill Jensen: "At some point, the bullshit gets so thick that you have to flush the toilet and clear the air."

Speaking of Bill, the SFist posted a letter from his departing underling, SF Weekly web editor Matt Stroud, who apparently doesn't know how to take marching orders from vaguely threatening out-of-town bosses, and who was a little put off when he realized said bosses were encouraging a bit more bloodlust in a publicity-stunt boxing match with a crosstown rival from the SF Bay Guardian. Seriously. Needless to say, this seems hilariously ill-timed for the Weekly.