In the month since Kevin Hoffman was handed the keys to the Minneapolis City Pages, the 30-year-old lesbian marriage pioneer has twice graced the paper's news blog with his prose stylings. If you're unfamiliar with the vogue of the new editor-in-chief, imagine a doughy Sam Spade cracking retard and poop jokes. Hoffman favors bareknuckle phrases like "bust a graf" and "hit me back," often when giving instruction to writers.
Example: "Bust a graf about retards and poop and hit me back this afternoon. Pax, The Hoff."
You see, The Hoff -- as Hoffman's writerly persona is known -- fancies himself a hard-boiled crime reporter. In his debut post, an idea cadged from a story in the Minneapolis Star Tribune, Hoffman drills down on a local drug bust in which an auto mechanic tipped off police. Sure enough, The Hoff soon flashes his signature wit and deep knowledge of stoner culture: "Who knew 'the Midas touch' meant Acapulco gold?" he riffs. Kapow!
He also busts this graf: "After being hailed as a hero by the dailies—which are staffed by people who wear D.A.R.E. shirts unironically—the mechanic started receiving death threats."
Death threats, drugs, stupid daily reporters who lack a sense of irony? This is both the noir of Hoffman's imaginary cool and the idiom of the New Times Village Voice Media chain. No wonder this kid is its new golden boy.
Trust us, though, The Hoff's been smoking oregano for years. A quick tour of his previous work reveals Hoffman to be more tragic figure than tough guy, a naif obsessed with the netherworld. He's the dork who gets his milk money beat out of him and overcompensates forever. He's the rugby-cut (on the left) who goes to Frisco on his honeymoon and gets this sweet sweet comic book-inspired tattoo:
Title: Milk This, Bitch!
Artist: Andy Lee
Predictably, then, Hoffman's second blog post is about sex. Cadging from the AP, he tears into a state bill that targets masseuses who sexually penetrate unwilling clients. The measure is ripe for mockery and The Hoff obliges: "The new bill was proposed by Mary Olson (DFL-Bemidji), a freshman who apparently never got the memo that rape is already illegal."
Minneapolis, did you get the memo? The Hoff has landed. And you better not fuck with him or he'll cut you up. Real bad.